JAKKS Pacific’s Bloomix Dolls Spotted at Toys R Us

Credit goes to Michael’s Winx Club for this news!

Some photos of JAKKS’s “Bloomix Power” Collection have been making the rounds online. The photographer, Duchess Swan (http://showingmytruefeathers.tumblr.com/), says he just bought the dolls at Toys R Us! Time to start hunting, Winx fans!

On the back of the boxes is a picture of the soon-to-be-released Mythix dolls. Look for them in stores next month!


Michael’s Winx Club

Duchess Swan (Tumblr)

Campaign Hashtag Vote


As of this post, #SaveWinxClub is leading the hashtag poll with 49 percent of the votes. #SomethingTrulyMagical is in second place with 34 percent. I know some of you can’t wait to get started on the campaign, so let’s pick the winner ASAP.

I used your comments (and a couple of mine) to make a list of pros and cons for our top two:



  • “Very short and to the point”
  • You can tell what it’s about right from reading it”
  • Has the show’s name in it
  • Easier to spell and remember


  • “Seems to have a negative tone to it”
  • “Might alarm some fans”
  • Might make non-fans think Winx Club’s “some lame, unpopular show that needs to be saved constantly”
  • “Highlights the fact that the show isn’t getting a lot of support”



  • “Positive”
  • “A bit mysterious… it would make people curious wondering what this ‘truly magical’ thing is…”
  • “Unique and creative”
  • “Would be great for social media”
  • Nick and JAKKS’s own catchphrase for the show


  • “Quite long and easy to misspell”
  • Doesn’t have the show’s name in it
  • Can’t tell what it’s about just from looking at it

winx 3d wallpaper at sky

I’m still leaning toward #SomethingTrulyMagical. #SaveWinxClub might be misleading because this isn’t a last-ditch effort to save the show from cancellation. If the fans think it is, they might cause a panic. That could wreck the whole campaign.

#SomethingTrulyMagical is neutral. It captures our feelings about Winx Club: it’s enchanting and special. We wanna show Nick and JAKKS — and Rainbow — how much we love it, which we hope will encourage them to treat it better.

Let’s make a decision by Friday, Aug. 1. I’ll keep the poll open until then.

Do #SomethingTrulyMagical *UPDATE*

Remember this? Seemed like a good start, didn’t it?

But now, three years later, Nick and JAKKS Pacific have pushed the pause button on Winx. There have been no new episodes on TV for four or five months; instead, we got an online “marathon.” JAKKS hasn’t made many dolls this year, and the Color Splash dolls they promised us for this month have been delayed. Indefinitely.

It makes me sad — and a little angry. I can’t help but wanna do something to try to change the show’s fate. I refuse to let it die like this.

Is this starting to sound familiar? Well, yeah, it is. I’m talking about another fan campaign. I wasn’t sure how to bring this up again — or if I should at all. In the past, some fans have shot down, laughed at, and even warned others against my ideas.

But I know if I believe this can work (and I do), I can’t listen to them. Nick and JAKKS are squandering this show’s potential. They might still believe there aren’t enough fans, and I wanna prove them wrong. I can’t do that by doing nothing.


I still think these campaigns haven’t worked because not enough fans have participated. That could be my fault. I keep focusing on one activity like writing a letter or email. What if someone’s not good at writing? What if they’re too busy? Or what if they don’t want to because they hate writing letters? (I’ll confess: I didn’t either. I forced myself since it was my idea.) If it feels like a hassle, no one will do it.

So, here’s my new idea: do whatever you want.

Pick something you’re good at, something you do for fun: making videos, drawing, singing, acting out scenes with your dolls (I’ve seen YouTube videos of that), etc. If you wanna write a letter, knock yourself out. Wanna make Winx jewelry and send it to Nick’s executives? Be my guest.

It doesn’t matter what you do. Just express yourself as a Winx fan, then show what you’ve done to Nick and JAKKS. Don’t think too hard about it. We’re just showing them how much we love this show. If you just wanna send a tweet or two, that’s fine, too.

Speaking of tweets, we need to choose a campaign hashtag. Here are a few ideas:

  • #SomethingTrulyMagical
  • #ILoveWinxClub
  • #WinxClubFan
  • #SaveWinxClub

I like #SomethingTrulyMagical (hence the title of this post) since it’s their catchphrase for Winx Club. But it’s long, it doesn’t mention the name of the show, and it’s easy to misspell. Which one do you think would be best?

I hope more people will help this time. Please spread this post around!

*UPDATE* Just wanna clarify something. When I posted the list of hashtags, I wasn’t saying, “Use whichever one you want.” I need your help to narrow them down to one we’ll all use. Vote in the poll below:

JAKKS Pacific’s Winx Toy Graveyard is Bigger Than We Thought

Musa and Tecna Harmonix. The Pop Disco Collection. Any future fashions for the Stella Design Studio. These are just some of the Winx toys JAKKS Pacific never released.

Yesterday, Winx Club International Fan Club (www.vk.com/winxclubintfanclub) shared these pics of other scrapped Winx dolls:

Here are even more, courtesy of WinxClubRUS. Looks like these might be (or were planned to be) rescued by Witty Toys.

A graveyard of good intentions. *Sigh* :(

Let’s hope the Color Splash, Bloomix, and Mythix dolls don’t get added to this Hall of Shame. The odds don’t look good for us right now. According to Winx fan Dane V., JAKKS has pushed back the Color Splash release date to…someday. Sounds like Musa and Tecna Harmonix all over again to me. :(

Box Art for New Winx DS/3DS Game Revealed

Bandai Namco Games Europe has released the box art for the upcoming Winx Club video game! Looks like the name’s been changed: it’s now Mission Alfea (instead of Saving Alfea).

Here’s the official description from the publisher, Little Orbit:

Join the Winx as they prepare Alfea for its upcoming Anniversary Party! Calling on their magical powers, the Winx transform into their magnificent fairies which can soar high, cast spells and dash about. Players can switch between the Winx’ human forms and their fairy forms to access areas unique to each! A puzzle-action game featuring all the fairies using their own unique set of abilities and powers to get ready for the Anniversary and save the party from Selina and her Legendarium.

Winx Club: Mission Alfea hits stores in Europe this October!


The Switch to a Witch


Remember Lazuli, the fairy who joined Cloud Tower in “Broken Dreams?” We know a couple witches who’ve become fairies, but I’m pretty sure she’s the first fairy-turned-witch we’ve met. (Selina doesn’t count, since she might not have had her wings yet.)

I wonder what made her turn to the dark side. At first, I thought the Trix might have scared her into it. Maybe they captured the students and gave them a choice: join or die! (I know — way too dramatic for this show. :P ) But she wanted to switch! She was willing to use her hair cages on her friends, and she was fine with calling herself an ex-fairy.

Here’s a random back story I thought up in about a minute. :P

Lazuli was the fairy of hair. But instead of being the perfect stylist, she liked doing strange things with people’s hair — tying them up in it, making it move on its own, etc. Her classmates treated her like a freak, and she resented them for it. Over time, her hatred darkened her heart. She started thinking that, with her weird power, she wasn’t meant to be a fairy. When the Trix attacked her school, she saw her chance. She’d become a witch and join their side…

I know — I can do better. :P

How does a fairy become a witch? Not the way I expected.


When Mirta became a fairy, she got a new outfit and a pair of wings. Faragonda must have, too; according to Griffin, she made it to Enchantix level. (I guess older fairies lose their wings.)

Lazuli became a witch by…losing her wings. That was it. She could still fly (or float), but her fairy outfit became regular clothes.

I doubt that’s how it’s supposed to work. I think the animators were just lazy. Almost all the non-Winx fairies’ forms have been like this: everyday outfit + wings. And groups of classmates or friends have looked the same or similar to each other. Nickbow probably didn’t wanna “waste” time designing a unique look for everyone.

Have you ever come up with a fan fic or headcanon about a fairy becoming a witch? How does your story compare with Lazuli’s?

Fanwork Friday #12: “Roxy”

Fanwork Friday is back!

Today’s featured pic is from Emma K.! She said she drew this “fast and from memory,” and I think she did a great job!

If you want your fanfic or fan art to be featured on the blog, send it to [email protected]!


Possible Season Seven Leak in Movie 3 Article

Credit definitely goes to my affiliate GermanSirenix for this find!

You know that Italian article I shared on Facebook and Twitter this morning? (Click here if you don’t.) It has some behind-the-scenes photos of Rainbow staff working on “Mystery of the Abyss.”

But that’s not all. Look what AlexGS from GermanSirenix found in the corner of one of them:


That’s a creature we haven’t seen before!

“Aisha’s Animal,” huh? If you remember from the description on WorldScreen.com, season seven has something to do with animals that keep the Magic Dimension in balance. If this animal is from season seven, maybe they’ll bond with the Winx like the Selkies did.

It’s…um…cute, isn’t it? Not what I would have pictured such an important magical being to look like. But as AlexGS said in his post, this might not be the final design.

What do you think of this possible leak?