Like I said in the last post, everyone’s been talking about the season eight promo art of Bloom and Flora. Here they are, in case you haven’t seen them. (Thank you to my affiliate Michael from Michael’s Winx Club for identifying the source.)
The first version we saw was small and blurry, so it was hard to make out the details. Based on what we could see, I hated this art style at first. Like a lot of fans, I felt like Bloom and Flora looked like toddlers.
But now that I’ve seen the HQ version, I’ve changed my mind. I think they Blook fine. Yes, they look younger, and their faces are more generic and less “Winx-like.” You couldn’t tell them apart from a bargain bin Barbie ripoff at Family Dollar.
That said, I think I know why Rainbow made this change. To sum up how these two look to me, I’d say…accessible. Let me explain.
In the art style from seasons 1-5, the Winx looked like typical teenagers or young adults. They looked accessible, but probably more so to the older tier of fans. But Fairy Couture turned them into fashion models like you’d see on the cover of a magazine. We admired their beauty, but they didn’t look like girls we could be like. They were almost too beautiful.
The season eight Bloom and Flora don’t look as sophisticated, but they look friendlier and more innocent. And even though they also look younger, there’s a weird, almost motherly look to their faces. They feel like sweet, caring girls you can trust.
I don’t know how to explain it. Maybe that’s because I’m older. That feeling might be stronger for a younger Winx fan.
I realized something else a couple days ago. If you saw my room right now, you’d probably be surprised I didn’t notice it earlier. Maybe you already did.
Here it is: Bloom and Flora look like the Winx dolls. Plain and simple.
Actually, it’s not that simple. It highlights a problem I’m sure we’ve all noticed: the dolls didn’t look like the Winx before. Important details like the eye and mouth shapes were wrong.
Here’s a comparison with Bloom Tynix. Picture 1 is her in Winx season seven. Picture 2 is her doll. Picture 3 is Fairy Couture art, which was also on the doll packaging:
Do you get the same feeling from all these? I sure don’t. The doll and the Fairy Couture art match somewhat, but neither of them looks much like Bloom does in the show.
The show, the products, and the marketing are all sending different messages. Who is Bloom? Is she your average young lady but with magic powers, or is she a glamorous super star?
The Winx’s new faces look more like the doll faces (assuming Rainbow doesn’t change them). Here’s a comparison with the Bloom Tynix doll and the new artwork:
The eye shapes are still different, but it’s a closer match than the Fairy Couture art. I don’t know what this means for the show. But since Rainbow made the stock art look like the dolls, I wouldn’t be surprised if they changed the show’s art to keep everything consistent.
As for the outfits, I love Bloom’s, but Flora’s is just…okay. It’s better than her recent transformation outfits at least. The wings remind me of something, but I can’t figure out what it is. I tried Googling it, but I didn’t know what to search for. Oh, well. Anyway, I hope these are stand-ins and not the official wings.
Some fans have said this form reminds them of Charmix (a.k.a. “Magic Winx”). There might be a reason for that. According to @winxclubeventi on Instagram (which may or may not be an official account), Rainbow based the outfits on the ones from the Winx Club pilot, Magical Bloom. You can see the similarities, especially with Bloom’s outfit:
Since season eight will be the 15th anniversary season, I wouldn’t be surprised if this is true. It feels like a Rainbow thing to do as a throwback. I wonder what Aisha’s outfit will look like, since she wasn’t in the pilot. Maybe they’ll adapt her actual Charmix outfit. (I wouldn’t mind. Hers is my favorite.)
One more thing. When @winxclubeventi first posted the promo, they hashtagged it #WinxStarlix. Since then, they’ve changed it to #WinxStars. How suspicious.
That makes me think Starlix is the official transformation name, but they weren’t supposed to reveal it. The name might come from the English word “starlit.” Just change the “t” to an “x,” and voilà.
Overall, I’m starting to warm up to this new art style. I’ll actually miss Fairy Couture, but I’m sure I’ll get used to this. I just hope the Winx won’t be standing at attention all the time. Give me some motion!
And I hope we’ll see some other facial expressions, too. The artists can do a lot with these anime-esque eyes. Don’t waste their potential, Rainbow!
Your turn. What do you think of Starlix and this new art style?