“Fan campaigns don’t work.”
“Nick’s not listening to us.”
“We don’t have a say in what they do.”
First of all, every company wants to please their customers — in Nick’s case, the fans of their show(s). They make decisions based on our reactions (ratings, sales, online buzz, etc.), not just their own feelings. We might not be in the boardrooms with them, but they’re talking about us in there.
We have a lot more power than you think.
I keep saying it again and again: fan campaigns do work if enough people support them. Need proof? Here you go!
Disney used to cap their shows at 65 episodes, no matter how popular they were. That didn’t sit well with Kim Possible fans. The kim-munity launched a massive email, letter, and phone campaign to bring back their favorite fighting cheerleader.
It worked! In 2007, Kim Possible became the second Disney Channel series (after That’s So Raven) to break the 65-episode rule.
2. Finale and a Footlong
Chuck‘s low ratings by the end of season two put it on the chopping block. To save it, the fans didn’t target NBC. They went after one of the show’s sponsors: Subway.
On the day of the season finale, fans worldwide bought $5 footlongs to thank the sandwich shop chain for backing the show. Even the stars got involved! Zachary Levi, who played the title character, led more than 300 fans to a Subway in Birmingham, England. He even helped make some of the subs!
The hope was the spike in sales would convince Subway to sponsor season three. It did. Big time.
Ultimately, thanks to more fan support, Chuck ran for five seasons.
3. Operation Decode
Operation Decode‘s goal is to convince Bandai Namco to localize the latest Digimon games (specificially, Digimon World Re:Digitize Decode). The organizers went the traditional route: they started a Change.org petition and asked every Digimon fan they could find to sign it.
The petition plus the fans’ passion got Bandai Namco’s attention. On July 31, they announced a brand-new game called Digimon All-Star Rumble, set to be released in November. In their Tumblr post and press release for the game, they acknowledged the fans’ efforts:
There are few fan bases as passionate as Digimon’s. The fans’ campaigns haven’t gone unnoticed, and we’re truly amazed by the amount of support they continuously show to their favorite series. We couldn’t be more thankful.
From the press release:
The Digimon brand has enjoyed a dedicated following for well over a decade and boasts an incredibly devoted and passionate fan base with more than one million followers on the official Digimon Fusion Facebook page alone…We are especially pleased to see Digimon fans rallying support for future Digimon video games to be localized in the Americas.
Also in June, Isshak Gravi, Bandai Namco Europe’s community manager, issued a challenge to the fans: reach 50,000 signatures, and they might “start a discussion” about localizing the games. Number of signatures as of this post: 51,340. And yes — one of them is mine.
Now, the wait begins. Operation Decode’s encouraging the fans to buy All-Star Rumble, which they see as Bandai Namco’s way of testing the waters. If it sells well, the chance the campaign will succeed is a lot higher.
I know the Winx fanbase is just as passionate as these are. Imagine what we could do if we all came together!
Please support #SomethingTrulyMagical! You don’t have to do anything big. You can just tweet your feelings for the show to Nick. Just include the hashtag. That’s it!
We need every fan we can get! Join us, Winx fans!
(#SomethingTrulyMagical is now on Tumblr, Pinterest, and Facebook!)