Plot of Season Seven Revealed

Winx Club_Serie 7-kXMB--1280x960@ProduzioneTwo posts in one day? Gasp!

Thanks to Dane V. for sharing this! Here, ladies and gentlemen, is the official plot of season seven, taken from a press release from The Guide to the Licensing World:

In this adventure the fairies discover the real importance of the rare Fairy Animals, which they must save from Kalshara, an evil shape-shifter and her clumsy brother, Brafilius. The theme of endangered animals recurs throughout the series as the Winx establish an Animal Rescue Park on Earth, where they look after vulnerable animals such as pandas and tigers. The girls also undertake missions in the Magic Dimension and Earth to raise public awareness about the animal cause. This builds to their final mission – to discover the ultimate power of the Fairy Animals, which can give control over all the animals of the Magic Universe.

Sounds like a mix of seasons four and five.

Still no word on the official names of the transformations and whether Roxy — cuz, you know, she is the fairy of animals — will join the Winx this season.


  • The Guide to the Licensing World: “Rainbow Set To Sprinkle Some Magic At MIPCOM & MIPJUNIOR 2014!”

JAKKS Bloomix Dolls Added to

Thanks to Jazmin B. for this news!

Toys R Us USA has finally added the Bloomix dolls to their website. These photos look pretty drab compared to past ones. I guess JAKKS really doesn’t care about Winx anymore. :(

Oh well. At least we can order them now. They’re JAKKS’s last Winx dolls, so get ‘em while they’re hot!


Hit the Road, JAKKS, and Don’t You Come Back…

JAKKS Pacific Believix Dolls

When I heard JAKKS is done making Winx dolls, I was crushed. Do you know how much I loved collecting them? I spent my last two birthdays on eight-hour road trips just to find them! I’ve called Toys R Us more times in the last two years than in my whole life! And now it’s over? :(

I couldn’t accept it at first. I started brainstorming ways to change JAKKS’s mind. A sudden jump in sales? A rash of doll reviews? The #SomethingTrulyMagical campaign got their attention — what if we tweeted more pics of our dolls?

Then I read this comment from Bunny and decided to give up:

Unfortunately I’m not surprised. Jakks has a bad habit of delaying releases of toys and then dropping the rights to their lines (though their product quality varies.)

I’ll use Pokemon as an example:

Jakks picked up the rights to the Pokemon toy franchise in 2006 (coinciding with the release of the DS games) after Hasbro dropped their license. At first they seemed to handle the series well, releasing toys semi-frequently and plushies every so often. I was thrilled when they released plushies of the legendaries!

However as the years passed, they released less and less, making their toys even harder to find. Their selection also whittled out, making it annoying as I was trying to collect certain ones. In 2011, they released their last line of plushies, in 2012, they dropped the license entirely, and in 2013 all their toys ceased production.

Pokémon? As in Nintendo’s golden goose? 6 million fans on Facebook? 245 million game units sold worldwide since 1998? That Pokémon? 

If JAKKS mistreated a series that big, they don’t deserve the rights to Winx Club. So long, JAKKS. You blew it.


As much as I loved their dolls, I had some complaints about them.

  • Bloom’s Harmonix crown looks tacky on the Bloomix dolls, and Daphne’s star-heel pumps only suit Stella. JAKKS shouldn’t have reused them.
  • $20 for a doll and a brush is highway robbery.
  • How many times did we get our hopes up for dolls that never came out? Musa and Tecna Harmonix? Delayed, then cancelled. Mythix and Color Splash? To the graveyard they go. :(

I’m hoping for new Winx dolls in the U.S. next year. But if they’re not from JAKKS, that’s fine with me — as long as the next toy maker keeps the fluttering wings. We can thank them for that, at least.

#SomethingTrulyMagical Update (9/30/14): “Winx Chat Days”


Update time!

First off, I wanna remind you about our #WinxClubWednesday rewatch and live-tweet event tomorrow (Oct. 1) at 6 p.m. EST. We’re gonna tweet as we rewatch “Inspiration of Sirenix” and “The Legendarium!” Remember to use the hashtags #WinxClub, #WinxClubWednesday, and #SomethingTrulyMagical!

If you don’t know where to watch the episodes, check out the links on the event page.

Also, don’t forget our #HalloWinx event on Oct. 31!

Last week, I mentioned having “Winx Chat” days every week. We get together a couple of days a week and tweet about Winx Club for about an hour. We could talk about anything: the latest Winx news, our favorite episodes, new apps that are coming up, etc. I’m thinking of doing this on Mondays and Saturdays, but let me know what days work best for you!

Okay, Winx fans! Hope to see you tomorrow at the live-tweet!

Spinoff Series “Winx Club WOW” Coming to Netflix

cover_news_tsu_7Well, I’m late to the party, but in case some of you haven’t heard…

Rainbow and Netflix just announced a new Winx Club spinoff called Winx Club WOW: World of Winx, set to premiere globally in early 2016. In this story, the Winx will “embark on an undercover journey all around the world looking for talented kids in art, sports, music and science. These kids have their own kind of magic, and the Winx Club fairies are enchanted by them though it doesn’t take long before trouble sets in, and a new and dangerous mystery for Bloom and the others to solve.”

Netflix has ordered two seasons, each with thirteen, 22-minute episodes that will be “more serialized and designed specifically for the on-demand viewing of Netflix members.”

Also, Mystery of the Abyss will be released exclusively on Netflix in the U.S., Canada, UK, Ireland and France.

Exciting news, huh? :D

PRNewsWire: “Netflix and Rainbow Studios Announce Spin-off of Winx Club as a New Original TV Series for Kids”

New Season Seven Info & First Look at Bloom’s Fairy Form

Winx_Club_7_TNCredit goes to for this news!

WorldScreen has updated their “Winx Club 7″ page with a new synopsis and a picture of Bloom in what looks like a new fairy form. The text reads:

(Comedy/action 2D animation, 26×30 min.) The Winx take on an incredible new challenge: saving the Fairy Animals of the Magic Universe, as well as endangered species on Earth, that need their help.

The old text mentioned “two new dreadful villains” and “new amazing transformations.” WinxClubRUS claims one of the transformations is called “Butterflyix,” but right now that’s just a rumor.

#SomethingTrulyMagical Weekly Update (9/23/14): #HalloWinx Mini-Campaign, New #WinxClubWednesday

To keep you up-to-date on the #SomethingTrulyMagical campaign, I’m gonna post weekly updates here on the blog, on the campaign’s Facebook page, and

First, something I haven’t announced on the blog yet. We have a new mini-campaign coming up: #HalloWinx!


We’re gonna trend #HalloWinx on Halloween (Oct. 31) and tweet as we watch ep. 2X16: “HalloWinx!” I’m telling you now so we’ll have plenty of time to spread the word. Plus, if you wanna do something special — draw the Winx as vampires, make a Winx costume, etc. — you can get a head start on that, too! Tell every Winx fan you know!

Now for the other news.

As I said in last Wednesday’s post, JAKKS Pacific has dropped the license to Winx Club. Bloomix was their last line. Part of our campaign was to convince them to keep making dolls, but I think we should move on and try to reel in a better company. (I’ll explain why later.) Mattel, MGA Entertainment, and Hasbro’s names have been thrown around.

Let’s not do anything yet. First, we need to revive Winx Club’s popularity to prove the toys can sell. JAKKS left us with a great way to do this: #WinxClubWednesday! Let’s make it even bigger!

Every Wednesday, we’ll tweet together while we rewatch an episode (or two) of Winx Club! We’ll start with season six — since we want Nick to finish it — then move on to the rest of the series. Don’t forget to use these hashtags with your tweets (you don’t have to use all of them each time):

  • #WinxClub
  • #WinxClubWednesday
  • #SomethingTrulyMagical


The first rewatch + live-tweet will be next Wednesday, OCT. 1 at 6 P.M. EST! We’re gonna watch “Inspiration of Sirenix” (6X01) and “The Legendarium” (6X02)! Share this with as many fans as you can!

We’re also gonna have “Winx Chat” days each week. More info in next week’s update!

Is Selina Carolina?


Did you see “Winx on Ice?” I did (not live, though). I don’t remember the story well, but thanks to the Internet, I don’t have to! :P Here’s the summary, adapted from the Winx on Ice story page:

Carolina, a fairy from Gardenia, steals a magic diary that makes everything she writes in it comes true. The Trix convince her to join them and use its powers for evil. But after three spells against the Winx and the Specialists, she realizes she doesn’t wanna be a witch. Valtor — yeah, he’s in this, too — wants her to write the Winx’s deaths into the diary, but she writes his defeat and the Trix’s instead.

Doesn’t that sound a bit like Selina’s story?


Fairy from Gardenia? Check. Stole a magic book that brings stories to life? Check. Sides with the Trix and uses the book for evil? Check and check. Now all that’s left is for the Winx to save her and beat the Trix. They will. They always win, you know. :P

This is the tenth anniversary season, and Rainbow reused a lot of plots and characters in it. Was Selina’s role an homage to “Winx on Ice?”

You be the judge. Rainbow posted this montage last April. Take a look!