Congratulations on being the North American master toy licensee for Regal Academy! I can’t wait to start collecting these beautiful dolls. I haven’t found them in my city yet, but I’m excited that they’ll be here soon. 😊

As you know, your new partner Rainbow also makes the long-running cartoon Winx Club. I don’t know what their plans are for the show’s future in the U.S., but I hope they include new dolls for the eighth season. If so, I hope they’ll choose you as the master toy licensee.

The last dolls were made by JAKKS Pacific. They were beautiful, but we consumers had some issues with them and how they were marketed and sold. Here are a few of them.

  1. Not enough advertising: At first, the Winx dolls were well advertised. Many toy sites and even TV shows like Live with Kelly and Ryan — Live with Kelly and Michael at the time — were talking about them, and they became popular. They were even on Toys R Us‘s Holiday Hot List in 2012. But later on, JAKKS stopped promoting them as much. New lines got little or no advertisement.

  2. Too expensive: The deluxe dolls retailed for $19.99 – $24.99, but they only came with a doll, a brush, and sometimes a code for access to an online video. That didn’t feel worth it for the price. Personally, I wanted more accessories. For example, the Harmonix dolls could have each come with a Sirenix Book, a Sirenix Box that actually opened, and a figurine of the Winx’s Sirenix Guardian — everything a fan needed to recreate moments from the show. But JAKKS’s Harmonix dolls only came with a brush that looked like a Sirenix Box and a code card. It wasn’t enough to justify the price.

  3. Musa and Tecna not included in some lines: Some Winx are more popular than others, but the fans still want dolls of all six of them. Musa and Tecna were often omitted from doll lines. (Rainbow’s company Witty Toys does this as well.) The biggest disappointment was when JAKKS advertised Musa and Tecna Harmonix dolls, but never released them.

This is a short list. I’m sure other Winx Club fans could add to it. Still, we loved seeing Winx dolls in stores again. There are a lot of avid doll collectors in the fandom, and I know they’d be excited to have new dolls to hunt for. So would I.

Judging by your Regal Academy collection so far, I think you would do well as the North American licensee for Winx Club. I hope you and Rainbow will consider the possibility.

Thank you for your time.

“The Oblivious Prattler”

To The Fandom

First of all, I doubt Auldey (or Rainbow) will read this “letter,” and I’m not gonna send it to them directly. Don’t get your hopes that this will affect anything. Second, I’ve never even held one of the new Regal Academy dolls. If you have, you may have a different opinion about this.

All I know is I want more Winx dolls. Rainbow’s already working with Auldey Toys/The Alpha Group, so why couldn’t they add Winx to the contract? Makes sense to me.

I hope it happens.


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15 Responses to “Dear Auldey Toys…

  1. That would be nice. Also seeing as many want specialist products (besides Sky) it would be nice to have some dolls of all the boys. That way some more of favorite moments from the show can really be recreated in doll form, both in actual doll and action figures. That way the boy fans can have some fun too. I’m sure some little boys watching with their kid sister might want to twirl around a phantoblade or use magic like he who will not be named.

    • Maybe, but I doubt Rainbow could make dolls of all the guys. So with Riven and “He Who Will Not Be Named” gone 😅, the fandom would probably pitch a fit over which dolls should be made. It could get messy. 😕 Might be better at this point to just stick with Sky — and maybe Brandon and Helia.

      • Sky, Brandon, Helia should be done, but right now we rarely even see Brandon on the boys end. All he has is one Mattel doll (i think) and Helia being Flora’s man should also get some marketing. Maybe for a valentines special or something more action oriented. Bloom,Stella and Flora are always marketed and Sky’s usually not that far away from Bloom so why not let Stella and Flora have their men?

  2. I was disappointed with the Jakks dolls. They didn’t try very hard to make them look like the girls in the show, or advertise them. I NEVER saw a Winx doll commercial from Jakks. Saw them from Mattel though.
    If Auldey does do Winx dolls, I hope they put some real effort into them like Mattel did – the DVDs, extra clothes, the little cards, the pixies, the 3D eyelashes, etc.
    I too would like to see new Winx dolls, but I also hope to see more merchandise than just dolls. When 4kids did Winx we had apparel, jewelry, hair accessories, coloring books, chapter books, series DVDs, and the Winx magazines.
    I probably sound particular, but after I was exposed to all that as a kid & young teen, Jakks doing Winx was a HUGE disappointment and if Auldey does do Winx after all, I’m hoping for better.

    • I’d like that, too. You’re right — Mattel went all out with the Winx dolls. They came with so much stuff!

      Auldey is already doing a better job with accessories for the Regal Academy dolls than JAKKS did with the Winx dolls. Although they’re forgetting simple things like shoes and brushes. 😅 These are their first-ever doll lines, so I’m not gonna judge them too harshly. Hopefully, they’ll take whatever feedback they get and use it to improve later lines.

      • what is your favourite winx song
        mine are Bloomix the power of the dragon, tynix power, jump into the fun form WOW season 1 and christmas magic from season 5

  3. You could always send it to them. I like sending my opinion to… *laugh* companies who didn’t ask for it, and once in a while I get an interesting answer back.

  4. I only have one Winx doll (JAKKS Bloom Believix), and would love to be able to get more. In all the pictures I’ve seen, The Regal Academy dolls have looked gorgeous – they’re really well-deatailed, and I love the hair. I would love for Auldey to make Winx dolls – or really just for ANYBODY to make Winx dolls in the U.S. Anyone. I just want dolls, and Auldey seems like the perfect candidate right now.

  5. I just noticed something on that Joy doll in the pic…Is Tecna’s believix bob a trend? That seems to be the common short haired style in Rainbow’s multiple shows. I guess Technofairies can be stylish…too bad that most of the magical dimension and earth sees them as robots with no feelings or “the geek that’s homework help.”

    • Well, in most high schools there is some sort of dress code that doesn’t allow you to wear miniskirts and bare your midriff, so there’s a start. (I know a dress code isn’t exactly a law, but it was the first thing that came to my mind.)

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