World of Winx 1X03 - Winx at Loft
Today marks the 13th anniversary of Winx Club and now also the Italian television premiere of World of Winx! Time sure flies!

Since Winx premiered when I was almost 16, I don’t consider it part of my childhood. But I still reminisce about watching it on Saturday mornings on 4KidsTV. They knew how to treat Winx Club well. Say what you will about the dub — I don’t like it anymore, to be honest — but at least they aired (and advertised) the show like crazy. I got sick of all the reruns!

Now, I hope the show will come back to the U.S., and I’ll get to hunt for dolls at Toys R Us again. I don’t know if that’ll ever happen, but I haven’t lost hope. Who knows how World of Winx could affect Winx Club‘s future here?

Happy birthday, Winx Club! Here’s to your continued success!

World of Winx 1X03 - Winx at Loft 2

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30 Responses to “Happy 13th Anniversary, “Winx Club!”

  1. 13 years. The series started out as a two season show, then became a three season with a movie, about Bloom discovering her powers and along with Stella, Tecna, Musa, Flora and later Aisha creating the Winx Club. Looking back it almost seems like it was a totally different series!

    I can’t wait to see what the future holds 🙂

  2. Hard to believe. I still harbor hope that it will come back to the US and have a renewed popularity. The beginning of WOW bored me, but I was completely hooked by the end. The tie-in with Neverland characters is genius. It does seem like there have been several different shows, since they all had such different “flavors.” I’m currently grooving on Season 1 and am amazed at Tecna’s almost robotic, unemotional personality. She grew exponentially by the time season 4 came around and was devastated to have to choose logic over emotion. All the girls were such bitchy little teenagers!! I’m glad they weren’t bickering like that anymore by the time I started watching with my (then) 3-year old daughter. As much as everyone complained, the Winx became true role models in seasons 4-6. The friendship, kindness, selflessness and heroisms were all lessons for our kids. I still love that. <3

    • It’s nice to hear the perspective of a parent in the midst of all this. 🙂 Thinking about it, I agree with you. Winx Club now seems to be more focused on teaching life lessons to the younger fans. Maybe those of us who don’t have kids can’t appreciate that as much.

    • I agree with all you’ve said. The new seasons (4+) all seem to be different shows. And especially different from the starter seasons.

      And the life lessons thing is a bit of a shift. the starter seasons just told a children’s fairy tale. Not really sure I’d call them life lessons. I mean so far we’ve had “don’t pollute”, “protect the ocean”, “conserve nature” and that sort of things. Lots of kids shows seem to be getting into the teach a lesson thing. Probably an effect of My Little Pony’s success. I’ve been watching Lolirock (suggested to me by netflix after watching Winx and WoW) and it seems to be doing the same thing. The first season reminds me much of Winx. And the second season is definitely making the lesson shift. In the second season the main character writes her lessons down in a journal a la the letters to Celestia style of MLP

      Lessons are great if you can write them in appropriately

  3. Happy 13th anniversary Winx! I also remember the 4kids rampant reruns. Also…Nick could learn a few things about 4kids marketing ideas. Such as 1. Concealing the season transformation in the opening of each episode of new seasons (this was a major gripe with season 3 for some of the Cinelume people who watch 4kids for comparison reasons) so as not to spoil anything for new viewers coming in mid-season. 2. Featuring all of the main six and Daphne regularly (no doubt Roxy would have gotten this treatment if regularly featured too had they dubbed seasons 4+ and the movies) during the intro. 3. Having the main six doing various promos more than anyone else…even over Sonic and being the only ones who could actually sing in that horrendous cover of the US National Athem. They were literally the hosts of the block and about to kill Nick apparently (that might explain Nick’s treatment of the show) but it didn’t work.

    • Yeah looking back it was kinda strange (or sstupid) with the antheme song as I think only Leo was from a American produce. Everyone else was Japaneses. Or in Flora and Blooms case Italian.

      • Flora, Bloom and Stella (Stella did join in once, the second time they did that…wonder why she didn’t stay, and i’m still puzzled as to why Musa & Aisha never joined in..unless it was an ill-fated directing attempt despite Musa’s picture popping up on the stars before Sonic and Bloom start singing and the fact that Aisha was always #4 to be featured and also music oriented oustide of her sports) as we now know had a technical exception (Gardenia’s in California according to S4’s globe shot despite the Italian nature of the show.) but Mikey & Splinter were the American cartoons.

  4. It hard to believe they only made seven seasons in thirteen years. I wonder many more years if can last. All great tv shows have to end one day.

    • there was the big break after s3. they wrapped up the story and was done. i get the feeling they brought the show back just to sell toys

      • Actually, Mr. Straffi recently said in an interview that he had planned at least four seasons from the start. It’s possible Rainbow wrapped the show tentatively, just so it would have an ending if they chose to end it. But they decided to stick with their original plan.

        Remember how the first movie ended with the Trix teaming up with the Three Ancestresses? That was probably Rainbow’s way of making room to continue. Studios do that all the time.

        • I was surprise they didn’t switch to a new team of heroes every season after they done Bloom’s story. A lot of kids shows go to team of the season formula to help keep show interesting and expand the world.

        • ya, they usually switch out one or two members each season. but winx seems to focus more on the adventure or overcoming the villain of the season. world building is rather minimal compared to others.

          the other advantage to switch up the team is that you are essentially starting over. its a reason to keep explaining everything thats going on. this way you can bring in new views as the older ones age out of the target demographic.

        • Because that strategy worked out so well for Glee. High School Musical tried it, too, just more gradually, but the audience hated the new characters so much that the nextgen TV show never saw the light of day. The truth is, it’s harder for long-time audiences to warm up to brand new characters. No one cares about them. I wouldn’t, either. This formula might work for anthology shows, but milking out well-established characters and then tossing out said perfectly well-rounded characters (and whom the audience already have a deep emotional attachment to) for a new set of characters for the sake of novelty is just plain lazy writing.

        • yes that is true. but then the other direction you would need to go is to move your target demographic to follow you aging audience. it is not an issue with adult shows because you are just targeting adults.

          the problem with long running kids shows is that eventually your original audience will age beyond the target. so what do you do?

        • This strategy work really well for Power Rangers. Up to 24 seasons now and big budget movie coming to movie theater this year.

        • That’s why I said it works for anthology shows, where each season follows a different storyline, characters and premise and it is expected that the story will wrap up within that one season, the characters will leave and new ones will be introduced. Pretty sure Power Rangers falls under that category. Winx Club decidely does not.

        • Power Ranger and Wink Club very much alike They fight a villain of the season, get new costume and new powers. Past rangers make appear in newer seasons.

    • I think 7 seasons (plus a spinoff show!) in 13 years is quite a lot, actually. That averages to about a season every two years, maybe a little less than that, which is standard fare for cartoons as far as I’m concerned. Remember, it’s a cartoon, not a serialized US live action TV show that runs 9 out of 12 months every year.

      • Just to point this out but by cartoon ages Winx Club is Ancient! On avenge it’s three to four years per series at the max.

        • Most Japanese’s anime aired one season per year and a season usually about 50 episodes long. Most American cartoons and shows aired a season per year with about 6 months gap between new seasons.

        • But Winx Club‘s Italian. 🙂 And many Japanese animation studios churn out shows that quickly by sacrificing the animation quality. Say what you will about the new animation in Winx Club, but a lot of anime is cheaply made.

        • That’s true. I don’t think it’s fair to compare Winx Club to Japanese anime, because 70% of those episodes diane was referring to are ‘filler’, badly made original episodes done hastily to keep the show on air after they’ve run out of manga material (if it’s adapted from a manga, of course, but this is a problem exclusive to manga-to-anime adaptations anyway). That’s because some anime shows are forced to stay on air all year long otherwise they lose their rights to be on that channel. This is a fate I would not wish on Winx, for obvious reasons.

          Thankfully channels seem more open to the idea of breaking anime into short seasons, with months’ long hiatuses in-between, which would reduce the amount of filler and hopefully increase the animation quality.

        • But still some the most popular and successful kids show all time are Japanese anime. I just think less wait time between seasons will help Winx Club in North American. I don’t think Winx Club nerve really good animation quality either but did has really good story.

        • No, I don’t think shorter hiatuses is the deciding factor that will help Winx Club in the US. Shorter hiatuses mean less quality, both animation and content wise. What Winx Club really needs is good advertising, at which Nick failed. Winx failed partly because Nick refused to promote it, causing the ratings to drop, and then it was a downward spiral from there. What we need is good advertising, not sacrificing quality for the sake of constantly being on air to stay relevant.

        • I agree 100 percent. When Nick was promoting and airing it regularly, Winx Club was extremely popular on their channel. It debuted with over 2 million viewers! But when they stopped advertising it and the schedule became erratic, the ratings slipped dramatically. I think they were under 1 million viewers by the time Nick dropped the show from their channel.

          On top of that, the dolls weren’t selling because JAKKS made too many Bloom Believix dolls. The stores weren’t ordering more dolls because they had no room for them. Long story short, Winx Club died again in the U.S. because Rainbow’s business partners handled it poorly.

        • At the end of the day Rainbow’s as at fault as its business partners. Winx Club failed in U.S. twice now due to poor merchandise sales. TV ratings mean nothing to kids show. I think just too much competition in U.S for the Winx Club to be successful.

        • The merchandise sales were strong before Nick stopped advertising the show. Also, like I said, JAKKS made a surplus of Bloom Believix dolls, and the stores were refusing to reorder dolls until they sold them all. This set the release dates of new dolls behind schedule from the beginning.

          Winx Club can do well here, if it’s given the right treatment. In the midst of all this, the show remained popular on Netflix, which is why they approached Rainbow to make World of Winx.

        • (This comment thread is becoming impossible to read, help).

          Guys, you do know we’re going in circles, right? diane said Winx Club failed because the merch didn’t sell, which is fair enough, but then suggested that the solution would be to keep the hiatuses short (which means more content more regularly), but how would that work? More frequent content = more merchandise. Since apparently “ratings mean nothing to kids shows”, they gotta live on revenue from merchandise. How are they gonna do that if the show churning out more content than they can handle also means they have to produce more new merchandise to stay up to date with the current seasons, potentially resulting in budget cuts and cheaper toys?

          Shorter waits between seasons -> More content being produced in a shorter time -> More merchandise to accompany the show -> Rushed production, potential budget cuts -> Cheaper toys -> No one buys them -> Show now has to deal with an increased workload with less profit from toys.

          Do you see why “shorter waits between seasons” doesn’t work now?

        • Who do you think will make best business partner for Rainbow’s to make Winx Club success in U.S. or should Rainbow’s try its on their own?

  5. I remember watching the 4Kids dub on Cartoon Network back in Second and Third Grade. I only recently returned to the series, as I found out by chance that there was a much better and more complete story that what 4Kids told. It has been refreshing to relive my childhood essentially, while looking toward my future through the building of my headcannon expanded universe of Winx Club. Onward, Winx Club! Here’s to more success!

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