Bloom, Stella, and Flora. We see them everywhere, on almost every Winx ad and product. To mention a few, there’s the Mission Enchantix cover, the Believix in You! cover, the Believix doll ads, random web ads, etc. These three have become the faces of Winx Club—Bloom, the leader and the show’s former focus; Stella, the comic relief/fashion guru and no doubt very popular worldwide; and Flora, who’s often called “the cute one.”
What about Musa, Tecna, and Layla? You don’t see them nearly as much, though you see Musa more often than the other two. They’ve been featured individually on a couple of ads this season: Musa on a City Girls doll ad, Tecna on a Love & Pet doll ad, and Layla on a Love & Pet mini pet toy ad. But usually, they’re only seen in a full group picture and rarely representing the whole series.
This kind of favoritism happens a lot in magical girl series. The leader, of course, is always the show’s mascot, and the character (or characters) closest to her share the pedestal. The other characters fade to the background. Some people start to see them as expendable, and the producers might use a publicity stunt—like Tecna’s “death” in season three—to boost their fame.
Do you think Musa, Tecna, and Layla represent the show well? Are they as recognizable as Bloom, Stella, and Flora?