It sounds like there’s some misinformation going around — rumors about my “rumors.” 😛 Let’s clear it up, shall we?
Oh, no! Winx Club‘s gonna be cancelled! We’ve gotta do something! Fast! Ahhhhhhhhh!
Whoa, whoa, whoa! Stop! Calm down! WINX CLUB’S NOT ABOUT TO BE CANCELLED!
I’m sorry if I led you to believe that. I didn’t mean to. I thought everyone knew season six is on its way. It’s been mentioned many times (I even said it in other campaign posts), and we first heard it in 2010, when Nick was announced as the new U.S. licensee.
So, don’t worry. The Winx are safe for the next couple years.
Okay. Then, what’s the big deal?
From what we’ve heard, Nick’s contract with Rainbow ends after season six. What happens then will depend on the ratings. If they’re still low (like they’ve been this season), Nick might drop Winx Club. Why keep a “dying” cartoon?
So the goal of this campaign is to convince Nick to make changes that could increase the show’s ratings. That will give it a better chance at being renewed for season seven.
This sounds kinda iffy. Are you sure you’re not just crying wolf?
I don’t know anything for sure. No one does. We don’t work for Nick or Rainbow, so we don’t know what they’re thinking or discussing.
All I know is Winx‘s ratings have been low and falling. There could be many reasons, but I keep hearing fans say:
- They can’t watch the show because they’re not home at 1 p.m. on Sundays.
- They don’t hear about a movie/new episode until it’s too late.
- They don’t know when the show’s airing because they never see the ads (or they don’t see them in time).
Another problem: the breaks. The longer you stretch a series, the more viewers you’ll lose. It’s like they say: “Out of sight, out of mind.” Even one week off can be damaging.
Another of my favorite shows, Once Upon a Time, had a few one-, two-, and three-week breaks last season, and the ratings dropped because of them. (The creators have said season three will air straight through.)
What Nick’s doing right now is hurting Winx Club, and we need to tell them so.
So you’re gonna send a bunch of letters telling Nick what to do? Talk about annoying!
We’re not “telling them what to do.” They don’t have to listen to us. We’re just sharing our feedback and ideas.
Why is that okay? Because ultimately, Winx Club is for us, not them. We know what we want. Companies just guess based on “market data,” but hearing it straight from the customers — and that’s what we are — is much better.
Remember, if our ideas work, that will benefit Nick, too. A hit show on their network means more money in their pockets. (Who’s to say Winx can’t become a hit in the U.S. again?)
Who knows? Maybe they’re already planning to make these changes. Will we have wasted our time? No. At least they’ll see how much we fans love this show.
You know this might not work, right? What are you gonna do then? Another campaign?
We all know this might fail. If it does, at least we tried. And no, we’re not doing this again. Once is enough.
REQUEST: Please share this post. The sooner the rumors are squashed and people understand what this campaign’s really about, the better.