Earthbound, the new U.S. licensing agent for Winx Club (and Mia and Me). When I said I’m geeking out over this, I meant it. I’ve been digging up their past, researching their clients, reading every press release I can find about their work and achievements.
My verdict? The Winx are in good hands.
You may be wondering, “What does all this mean, anyway? What’s a licensing agent? Why does Rainbow need one? How will this affect the show — and the fans in America?” I’ll explain it all as best I can.
What’s a licensing agent?
Let’s say you’re a fashion designer, like Stella. You could sell your looks at high-end boutiques, but not everyone has that kind of money. What if, instead, you put your signature style on everyday items? Think of the possibilities! “Stella Couture” rugs! “Stella Couture” curtains! “Stella Couture” bed sheets!
One problem: you’re a fashion designer. You don’t make rugs, you make trends! And manufacturing costs a lot.
That’s where licensing comes in. You give a company (licensee) the right to use your name, art, logo, and whatever else they need, and they make the product(s) for you. You get a cut of the profits, and they look cool for being associated with you. Everybody wins!
But how do you find licensees? You could do it yourself, but that takes time away from doing what you do best: designing. What about contracts? You’ve gotta make sure everything’s legal and fair, but you’re no attorney. And how will you know what people wanna buy?
Don’t worry. A licensing agent can help you. They know how to make you look good so you attract a lot of licensees. They know who to call to get your home decor line in stores. They even make sure you get paid.
Like “Stella Couture,” Winx Club is a brand: an idea or identity created by Rainbow. We buy Winx stuff not just because we like the show, but because we like what it represents and the image it leaves in our minds.
Earthbound will help Rainbow get new licensees, which means more stuff for us to buy! Rainbow has agents all over the world who do this for different countries. Thanks to them, we’ve had Winx Club T-shirts, shoes, socks, stickers, school supplies, toys, handbags, scooters, perfume, cell phones, headphones, chocolate, candy, soda — even cheese! What will Earthbound add to that list? Read the rest of this post