Merchandise News
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Dreamix dolls - Stella and Flora

Credit goes to WinxClubRUS for sharing this news first!

The Nuremberg Toy Fair began today, and Witty Toys will be showing off new dolls based on World of Winx. According to ToyNews, those dolls will be the Dreamix collection, which will feature all six Winx, and a light-up Action-Spy doll that comes with a “special roleplay glove.”

ToyNews also reported the latest dolls Witty Toys launched (Tynix) were “the best-selling fashion doll[s] in Italy in November, based on revenue.” Go, Winx!

(Heads up: I’m gonna take another short break from talking about World of Winx, unless there’s big news.)

UPDATE: Animation Digital Digest posted a high-quality image of the Flora Dreamix doll. (Credit to WinxClubRUS again for finding it first.)

Flora Dreamix Doll


CREDITS:

Gallery
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MYTHIX FAIRY

DARCY TRIX POWER


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Merchandise News
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Thanks to Jazmin B. for this news!

Toys R Us USA has finally added the Bloomix dolls to their website. These photos look pretty drab compared to past ones. I guess JAKKS really doesn’t care about Winx anymore. 🙁

Oh well. At least we can order them now. They’re JAKKS’s last Winx dolls, so get ’em while they’re hot!


IMAGE SOURCE:
ToysRUs.com

Musings & Rants
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JAKKS Pacific Believix Dolls

When I heard JAKKS is done making Winx dolls, I was crushed. Do you know how much I loved collecting them? I spent my last two birthdays on eight-hour road trips just to find them! I’ve called Toys R Us more times in the last two years than in my whole life! And now it’s over? 🙁

I couldn’t accept it at first. I started brainstorming ways to change JAKKS’s mind. A sudden jump in sales? A rash of doll reviews? The #SomethingTrulyMagical campaign got their attention — what if we tweeted more pics of our dolls?

Then I read this comment from Bunny and decided to give up:

Unfortunately I’m not surprised. Jakks has a bad habit of delaying releases of toys and then dropping the rights to their lines (though their product quality varies.)

I’ll use Pokemon as an example:

Jakks picked up the rights to the Pokemon toy franchise in 2006 (coinciding with the release of the DS games) after Hasbro dropped their license. At first they seemed to handle the series well, releasing toys semi-frequently and plushies every so often. I was thrilled when they released plushies of the legendaries!

However as the years passed, they released less and less, making their toys even harder to find. Their selection also whittled out, making it annoying as I was trying to collect certain ones. In 2011, they released their last line of plushies, in 2012, they dropped the license entirely, and in 2013 all their toys ceased production.

Pokémon? As in Nintendo’s golden goose? 6 million fans on Facebook? 245 million game units sold worldwide since 1998? That Pokémon? 

If JAKKS mistreated a series that big, they don’t deserve the rights to Winx Club. So long, JAKKS. You blew it.

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As much as I loved their dolls, I had some complaints about them.

  • Bloom’s Harmonix crown looks tacky on the Bloomix dolls, and Daphne’s star-heel pumps only suit Stella. JAKKS shouldn’t have reused them.
  • $20 for a doll and a brush is highway robbery.
  • How many times did we get our hopes up for dolls that never came out? Musa and Tecna Harmonix? Delayed, then cancelled. Mythix and Color Splash? To the graveyard they go. 🙁

I’m hoping for new Winx dolls in the U.S. next year. But if they’re not from JAKKS, that’s fine with me — as long as the next toy maker keeps the fluttering wings. We can thank them for that, at least.

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I didn’t say much about it, but Saturday (Aug. 23) was my birthday! I’m 26 years old now. It’s hard to believe…

Like last year, my dad, my brother, and The Muse took me to Atlanta to hunt for Winx dolls. (That’s not all we did, but it was a big part of the day.) The first Toys R Us we hit was in a shopping center called Buckhead Station, which is attached to an apartment complex. The people living in it have plenty of cash to spend. They make more than $100,000 a year! I wish I’d grown up here! 😛

Toys R Us -- Buckhead StationAnyway, this TRU had all six Bloomix dolls! Our cashier — I think he’s a Winx fan 🙂 — said they’d just gotten them the day before! Lucky! 😀 I got Flora, and The Muse bought me Aisha and Stella for my birthday and Musa and Tecna for herself.

Yep, we left Bloom. I never buy her right away. She’ll be there even after JAKKS stops making these dolls! 😛

I wanted my own Musa and Tecna. So after driving through what The Muse dubbed “Snobsville” — a neighborhood full of houses that looked like villas  — we arrived at the Toys R Us near a place called The Cobb Galleria Centre.

Toys R Us/Babies R Us -- Cobb Parkway

My birthday luck must have kicked in because the only three Bloomix dolls they had were the ones I needed: Bloom, Musa, and Tecna! That also means someone bought the others! Awesome! More Winx fans! 😀

We grabbed Musa, Tecna, and a birthday balloon, then headed home.

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Final tally:

  • 1 Stella
  • 1 Aisha
  • 1 Flora
  • 2 Musas
  • 2 Tecnas

The Bloomix collection’s okay. Yeah, they’re not that accurate, but they’re pretty for what they are. They look a lot nicer in person than in photos!

Flora and Stella are two of my favorites. Their outfits look a bit more correct than the others’, and their wings are gorgeous! (Not sure why, but my Stella’s wings are stiff and don’t flap well. I’ll have to email JAKKS about that. But I still like her. 🙂 )

My hunt’s not over yet! I still need Bloom and another Stella, Flora, and Aisha. When my Toys R Us stores have them (and I have the money 😛 ), I’ll look again!