When I heard JAKKS is done making Winx dolls, I was crushed. Do you know how much I loved collecting them? I spent my last two birthdays on eight-hour road trips just to find them! I’ve called Toys R Us more times in the last two years than in my whole life! And now it’s over? 🙁
I couldn’t accept it at first. I started brainstorming ways to change JAKKS’s mind. A sudden jump in sales? A rash of doll reviews? The #SomethingTrulyMagical campaign got their attention — what if we tweeted more pics of our dolls?
Then I read this comment from Bunny and decided to give up:
Unfortunately I’m not surprised. Jakks has a bad habit of delaying releases of toys and then dropping the rights to their lines (though their product quality varies.)
I’ll use Pokemon as an example:
Jakks picked up the rights to the Pokemon toy franchise in 2006 (coinciding with the release of the DS games) after Hasbro dropped their license. At first they seemed to handle the series well, releasing toys semi-frequently and plushies every so often. I was thrilled when they released plushies of the legendaries!
However as the years passed, they released less and less, making their toys even harder to find. Their selection also whittled out, making it annoying as I was trying to collect certain ones. In 2011, they released their last line of plushies, in 2012, they dropped the license entirely, and in 2013 all their toys ceased production.
Pokémon? As in Nintendo’s golden goose? 6 million fans on Facebook? 245 million game units sold worldwide since 1998? That Pokémon?
If JAKKS mistreated a series that big, they don’t deserve the rights to Winx Club. So long, JAKKS. You blew it.
As much as I loved their dolls, I had some complaints about them.
- Bloom’s Harmonix crown looks tacky on the Bloomix dolls, and Daphne’s star-heel pumps only suit Stella. JAKKS shouldn’t have reused them.
- $20 for a doll and a brush is highway robbery.
- How many times did we get our hopes up for dolls that never came out? Musa and Tecna Harmonix? Delayed, then cancelled. Mythix and Color Splash? To the graveyard they go. 🙁
I’m hoping for new Winx dolls in the U.S. next year. But if they’re not from JAKKS, that’s fine with me — as long as the next toy maker keeps the fluttering wings. We can thank them for that, at least.