Congratulations on being the North American master toy licensee for Regal Academy! I can’t wait to start collecting these beautiful dolls. I haven’t found them in my city yet, but I’m excited that they’ll be here soon. 😊

As you know, your new partner Rainbow also makes the long-running cartoon Winx Club. I don’t know what their plans are for the show’s future in the U.S., but I hope they include new dolls for the eighth season. If so, I hope they’ll choose you as the master toy licensee.

The last dolls were made by JAKKS Pacific. They were beautiful, but we consumers had some issues with them and how they were marketed and sold. Here are a few of them.

  1. Not enough advertising: At first, the Winx dolls were well advertised. Many toy sites and even TV shows like Live with Kelly and Ryan — Live with Kelly and Michael at the time — were talking about them, and they became popular. They were even on Toys R Us‘s Holiday Hot List in 2012. But later on, JAKKS stopped promoting them as much. New lines got little or no advertisement.

  2. Too expensive: The deluxe dolls retailed for $19.99 – $24.99, but they only came with a doll, a brush, and sometimes a code for access to an online video. That didn’t feel worth it for the price. Personally, I wanted more accessories. For example, the Harmonix dolls could have each come with a Sirenix Book, a Sirenix Box that actually opened, and a figurine of the Winx’s Sirenix Guardian — everything a fan needed to recreate moments from the show. But JAKKS’s Harmonix dolls only came with a brush that looked like a Sirenix Box and a code card. It wasn’t enough to justify the price.

  3. Musa and Tecna not included in some lines: Some Winx are more popular than others, but the fans still want dolls of all six of them. Musa and Tecna were often omitted from doll lines. (Rainbow’s company Witty Toys does this as well.) The biggest disappointment was when JAKKS advertised Musa and Tecna Harmonix dolls, but never released them.

This is a short list. I’m sure other Winx Club fans could add to it. Still, we loved seeing Winx dolls in stores again. There are a lot of avid doll collectors in the fandom, and I know they’d be excited to have new dolls to hunt for. So would I.

Judging by your Regal Academy collection so far, I think you would do well as the North American licensee for Winx Club. I hope you and Rainbow will consider the possibility.

Thank you for your time.

“The Oblivious Prattler”

To The Fandom

First of all, I doubt Auldey (or Rainbow) will read this “letter,” and I’m not gonna send it to them directly. Don’t get your hopes that this will affect anything. Second, I’ve never even held one of the new Regal Academy dolls. If you have, you may have a different opinion about this.

All I know is I want more Winx dolls. Rainbow’s already working with Auldey Toys/The Alpha Group, so why couldn’t they add Winx to the contract? Makes sense to me.

I hope it happens.



To keep you up-to-date on the #SomethingTrulyMagical campaign, I’m gonna post weekly updates here on the blog, on the campaign’s Facebook page, and

First, something I haven’t announced on the blog yet. We have a new mini-campaign coming up: #HalloWinx!


We’re gonna trend #HalloWinx on Halloween (Oct. 31) and tweet as we watch ep. 2X16: “HalloWinx!” I’m telling you now so we’ll have plenty of time to spread the word. Plus, if you wanna do something special — draw the Winx as vampires, make a Winx costume, etc. — you can get a head start on that, too! Tell every Winx fan you know!

Now for the other news.

As I said in last Wednesday’s post, JAKKS Pacific has dropped the license to Winx Club. Bloomix was their last line. Part of our campaign was to convince them to keep making dolls, but I think we should move on and try to reel in a better company. (I’ll explain why later.) Mattel, MGA Entertainment, and Hasbro’s names have been thrown around.

Let’s not do anything yet. First, we need to revive Winx Club’s popularity to prove the toys can sell. JAKKS left us with a great way to do this: #WinxClubWednesday! Let’s make it even bigger!

Every Wednesday, we’ll tweet together while we rewatch an episode (or two) of Winx Club! We’ll start with season six — since we want Nick to finish it — then move on to the rest of the series. Don’t forget to use these hashtags with your tweets (you don’t have to use all of them each time):

  • #WinxClub
  • #WinxClubWednesday
  • #SomethingTrulyMagical


The first rewatch + live-tweet will be next Wednesday, OCT. 1 at 6 P.M. EST! We’re gonna watch “Inspiration of Sirenix” (6X01) and “The Legendarium” (6X02)! Share this with as many fans as you can!

We’re also gonna have “Winx Chat” days each week. More info in next week’s update!


It was close till the end, but the winner of the hashtag poll is…#SomethingTrulyMagical! Yay! 😀 Now it’s time to put it to work! Let’s get this campaign started!

Some of you have been asking how to contact these companies. Here’s the info you need! I’ll keep it in an easy-to-find location (the header menu) so you can look at it whenever you need to.


We need to show Nick how big and passionate the Winx fanbase really is. Our hope is if we prove the show has a lot of love, they’ll wanna support it like they used to — more advertising, more merchandise, and a consistent airing schedule (on TV). And if they’ve decided not to air season seven in the U.S., let’s change their minds!


Nick’s publicists for Winx Club are Katelyn Balach (New York office) and Elizabeth Cain (California office):

Remember: keep your message short and be polite. They’re not our enemies, and we’re not making demands. We’re just telling them how much we love this show.

You can’t use the hashtag in your email, but you could slip in the words “something truly magical.” They could be your subject line (your email might get deleted, though 😛 ). It’s up to you how you do it. (But don’t link to the campaign. That’d be a bit tacky. 😛 )

Social Media (Facebook, Twitter, etc.):

If you don’t wanna make something, you could just share your thoughts on Nick’s Facebook or Twitter. Just put #SomethingTrulyMagical at the end — or work it into the message if you want. Again, it’s your choice!

Note: this is also a quick way to send them your fan art, fan fic, photo, video, etc. All you have to do is share the link!

Snail Mail:

Got something physical you wanna send? A letter? Jewelry? Cookies shaped like fairy wings? 😛 Mail it to their New York address:

Attn: Katelyn Balach
1515 Broadway, 44th Floor
New York, NY 10036

JAKKS Pacific Believix Dolls


The “Bloomix Power” line has just been released, and the Mythix line is coming soon. If you love the JAKKS dolls (I sure do), now’s the time to show your support for them! That means:

  1. Buying them, of course!
  2. Telling other fans about them
  3. Asking JAKKS to keep making Winx dolls!

Here’s an idea (if you wanna do it): JAKKS made a YouTube playlist of fan videos that feature the dolls. Make a video of your dolls and ask them to add it to their playlist!


The best way to reach them is through their customer service email: [email protected]. They’re pretty good about responding. Again, keep your message short and be polite.

Also, follow the instructions on their customer service page:

Please be sure to include your name, address, phone number and email address so we may contact you. If you are under 13 years of age, please have your parent contact us and provide this information.

*UPDATE 2* We could also try Anne-Marie Feliciano, the head of JAKKS’s Corporate Communications department. She’s in charge of spreading the word about their toys. Her address is [email protected].

Social Media (Facebook, Twitter, etc.):

JAKKS updates their social media accounts often, so these are good places to reach them, too. They don’t tend to respond to Winx fans, but if a lot of us post, we’ll get their attention!

Snail Mail:

JAKKS’s mailing address is:

JAKKS Pacific, Inc.
Consumer Relations
21749 Baker Parkway
Walnut, CA 91789

Follow the same instructions as for email: include your contact info so they can respond to you. (Have a parent or guardian send them your info if you’re under 13. It keeps JAKKS out of legal trouble. 🙂 )


Everything we’re doing is to help them. The more we support their show, the better they’ll be able to negotiate with Nick and JAKKS (or other companies if things don’t work out). Let’s tell them how much Winx Club means to us!

Easier said than done, though. We could post on the Winx Facebook, but the staff never responds— and there’s too much spam on there. Rainbow’s Facebook is dead, and they don’t have a Twitter.

Email’s our best option. The contact address is [email protected].

*UPDATE* A few more email addresses to try! These are from Rainbow’s contact page:

*UPDATE 3* This might be a long shot, but how about sending a message through the contact form on Iginio Straffi’s website? It’s worth a try!


If we wanna convince Nick and JAKKS to support Winx Club, we have to support it, too. Watch the episodes on TV and Buy them on iTunes, Amazon, or Google Play. Download the apps. Buy the dolls, games, and DVDs. Let’s do everything we can to get the ratings and sales up and draw attention to the show!

Ready, Winx fans? Let’s do this!


TV & Movie News

The new year’s just three days away! Thirteen may be an unlucky number — but not for us Winx fans! Here’s some of what to expect in 2013:

Next month, stores like Target and Wal-Mart will catch up with Toys R Us, the first retailer to stock the Harmonix dolls. Some fans have found them at other stores already. Doesn’t hurt to look! 😀

SEASON FIVE CONTINUES (February or September?)
February? September? We still don’t know when it’s coming back. At least to America. According to Winx Club on Nickelodeon (fan page), Portugal might see episode 14 tomorrow at 1:30 p.m.!

Waiting for a replacement for Winx Adventure? Your wait’s almost over. The first mobile app for Rainbow and Tsumanga Studios‘ new game will come out this spring. (For the latest news about the game, visit, “Like” playwinxclub on Facebook, and follow @playwinxclub on Twitter.)

Michael of Michael’s Winx Club learned this from a Rainbow representative this year. The April air date could change, but at least we American fans will finally see the second movie! About time, right? There will also be a “promotional tie-in” with McDonald’s (think Happy Meals).

That’s been confirmed by JAKKS on the Winx Toys Facebook page:

….all six magical Winx Club characters, Musa, Tecna, Bloom, Stella, Flora and Aisha will be part of our upcoming doll lines, including our very special Fall 2013 Sirenix Collection.

What about those other “upcoming doll lines?” Check out MagixJourney for the exclusive!

Don’t own a smartphone or tablet? Don’t worry. The full game for PCs and Macs will be launched in the fall.

Happy New Year, Winx fans! What are you looking forward to the most?

Merchandise News

Just in time for the December toy rush is yet another line of Believix dolls: Magiche Ali (Magical Wings). These dolls’ wings glow when the accompanying bracelet is brought close to them. I searched on eBay and found a Flora and a Bloom on auction for the next twenty-seven days (seller ships only to Italy). Asking price for each one: € 39,00 (about $59).

We only see Bloom, Stella, and Flora in this flyer. I don’t know if the other four fairies will be a part of this line, but I suspect they won’t.

Thank you to Layla N Amentia for send this news and ad in!