Congratulations on being the North American master toy licensee for Regal Academy! I can’t wait to start collecting these beautiful dolls. I haven’t found them in my city yet, but I’m excited that they’ll be here soon. 😊
As you know, your new partner Rainbow also makes the long-running cartoon Winx Club. I don’t know what their plans are for the show’s future in the U.S., but I hope they include new dolls for the eighth season. If so, I hope they’ll choose you as the master toy licensee.
The last dolls were made by JAKKS Pacific. They were beautiful, but we consumers had some issues with them and how they were marketed and sold. Here are a few of them.
- Not enough advertising: At first, the Winx dolls were well advertised. Many toy sites and even TV shows like Live with Kelly and Ryan — Live with Kelly and Michael at the time — were talking about them, and they became popular. They were even on Toys R Us‘s Holiday Hot List in 2012. But later on, JAKKS stopped promoting them as much. New lines got little or no advertisement.
Too expensive: The deluxe dolls retailed for $19.99 – $24.99, but they only came with a doll, a brush, and sometimes a code for access to an online video. That didn’t feel worth it for the price. Personally, I wanted more accessories. For example, the Harmonix dolls could have each come with a Sirenix Book, a Sirenix Box that actually opened, and a figurine of the Winx’s Sirenix Guardian — everything a fan needed to recreate moments from the show. But JAKKS’s Harmonix dolls only came with a brush that looked like a Sirenix Box and a code card. It wasn’t enough to justify the price.
Musa and Tecna not included in some lines: Some Winx are more popular than others, but the fans still want dolls of all six of them. Musa and Tecna were often omitted from doll lines. (Rainbow’s company Witty Toys does this as well.) The biggest disappointment was when JAKKS advertised Musa and Tecna Harmonix dolls, but never released them.
This is a short list. I’m sure other Winx Club fans could add to it. Still, we loved seeing Winx dolls in stores again. There are a lot of avid doll collectors in the fandom, and I know they’d be excited to have new dolls to hunt for. So would I.
Judging by your Regal Academy collection so far, I think you would do well as the North American licensee for Winx Club. I hope you and Rainbow will consider the possibility.
Thank you for your time.
“The Oblivious Prattler”
To The Fandom
First of all, I doubt Auldey (or Rainbow) will read this “letter,” and I’m not gonna send it to them directly. Don’t get your hopes that this will affect anything. Second, I’ve never even held one of the new Regal Academy dolls. If you have, you may have a different opinion about this.
All I know is I want more Winx dolls. Rainbow’s already working with Auldey Toys/The Alpha Group, so why couldn’t they add Winx to the contract? Makes sense to me.
I hope it happens.