As you know, your new partner Rainbow also makes the long-running cartoon Winx Club. I don’t know what their plans are for the show’s future in the U.S., but I hope they include new dolls for the eighth season. If so, I hope they’ll choose you as the master toy licensee.
The last dolls were made by JAKKS Pacific. They were beautiful, but we consumers had some issues with them and how they were marketed and sold. Here are a few of them.
Not enough advertising: At first, the Winx dolls were well advertised. Many toy sites and even TV shows like Live with Kelly and Ryan — Live with Kelly and Michael at the time — were talking about them, and they became popular. They were even on Toys R Us‘s Holiday Hot List in 2012. But later on, JAKKS stopped promoting them as much. New lines got little or no advertisement.
Too expensive: The deluxe dolls retailed for $19.99 – $24.99, but they only came with a doll, a brush, and sometimes a code for access to an online video. That didn’t feel worth it for the price. Personally, I wanted more accessories. For example, the Harmonix dolls could have each come with a Sirenix Book, a Sirenix Box that actually opened, and a figurine of the Winx’s Sirenix Guardian — everything a fan needed to recreate moments from the show. But JAKKS’s Harmonix dolls only came with a brush that looked like a Sirenix Box and a code card. It wasn’t enough to justify the price.
Musa and Tecna not included in some lines: Some Winx are more popular than others, but the fans still want dolls of all six of them. Musa and Tecna were often omitted from doll lines. (Rainbow’s company Witty Toys does this as well.) The biggest disappointment was when JAKKS advertised Musa and Tecna Harmonix dolls, but never released them.
This is a short list. I’m sure other Winx Club fans could add to it. Still, we loved seeing Winx dolls in stores again. There are a lot of avid doll collectors in the fandom, and I know they’d be excited to have new dolls to hunt for. So would I.
Judging by your Regal Academy collection so far, I think you would do well as the North American licensee for Winx Club. I hope you and Rainbow will consider the possibility.
Thank you for your time.
“The Oblivious Prattler”
To The Fandom
First of all, I doubt Auldey (or Rainbow) will read this “letter,” and I’m not gonna send it to them directly. Don’t get your hopes that this will affect anything. Second, I’ve never even held one of the new Regal Academy dolls. If you have, you may have a different opinion about this.
All I know is I want more Winx dolls. Rainbow’s already working with Auldey Toys/The Alpha Group, so why couldn’t they add Winx to the contract? Makes sense to me.
Now this is a surprise! Rainbow made a video of ALL the Winx’s transformations from seasons 1-7! That includes Charmix from seasons one, two, and the Nick specials; the 3D Enchantix, Believix, and Sirenix from the movies; and Roxy and Daphne’s transformations. (Roxy’s grouped with Believix, while Daphne’s grouped with Bloomix even though she’s a Sirenix fairy.)
With eleven years worth of footage to go through, something was bound to get left out. They forgot Aisha’s Charmix/Magic Winx transformations — both from the original and the Nick specials. That’s a shame. Her Charmix is my favorite. 🙁
Still, the video’s worth watching for nostalgia. Bon appétit, Winx fans!
When I heard JAKKS is done making Winx dolls, I was crushed. Do you know how much I loved collecting them? I spent my last two birthdays on eight-hour road trips just to find them! I’ve called Toys R Us more times in the last two years than in my whole life! And now it’s over? 🙁
I couldn’t accept it at first. I started brainstorming ways to change JAKKS’s mind. A sudden jump in sales? A rash of doll reviews? The #SomethingTrulyMagical campaign got their attention — what if we tweeted more pics of our dolls?
Then I read this comment from Bunny and decided to give up:
Unfortunately I’m not surprised. Jakks has a bad habit of delaying releases of toys and then dropping the rights to their lines (though their product quality varies.)
I’ll use Pokemon as an example:
Jakks picked up the rights to the Pokemon toy franchise in 2006 (coinciding with the release of the DS games) after Hasbro dropped their license. At first they seemed to handle the series well, releasing toys semi-frequently and plushies every so often. I was thrilled when they released plushies of the legendaries!
However as the years passed, they released less and less, making their toys even harder to find. Their selection also whittled out, making it annoying as I was trying to collect certain ones. In 2011, they released their last line of plushies, in 2012, they dropped the license entirely, and in 2013 all their toys ceased production.
If JAKKS mistreated a series that big, they don’t deserve the rights to Winx Club. So long, JAKKS. You blew it.
As much as I loved their dolls, I had some complaints about them.
Bloom’s Harmonix crown looks tacky on the Bloomix dolls, and Daphne’s star-heel pumps only suit Stella. JAKKS shouldn’t have reused them.
$20 for a doll and a brush is highway robbery.
How many times did we get our hopes up for dolls that never came out? Musa and Tecna Harmonix? Delayed, then cancelled. Mythix and Color Splash? To the graveyard they go. 🙁
I’m hoping for new Winx dolls in the U.S. next year. But if they’re not from JAKKS, that’s fine with me — as long as the next toy maker keeps the fluttering wings. We can thank them for that, at least.
Finishing up with the forms from seasons five and six! (To see the first two rounds, click here and here. 🙂 )
Favorite: Musa — I think this is the best she’s ever looked in a fairy form. Out of all the Winx, she looked the most like a “mermaid fairy” to me. And her hairstyle — it’s just gorgeous! (JAKKS, why did you not make this doll? 🙁 )
2nd Place: Bloom — She’s my pick for favorite Harmonix wings and favorite color scheme (because I love blue). I also love how her hairstyle has a subtle Ariel vibe.
L) Sirenix 2D
Favorite: Tecna — I’m not a fan of Sirenix, so it’s hard to pick a favorite. I choose Tecna because there’s something I like about her messy hairstyle. Plus, her color scheme isn’t as loud as some of the others.
2nd Place: Aisha — I like her color scheme, too, and that long, tall, curly ponytail. (How does she swim with that thing dragging behind her? 😛 ) But she loses major points for the hair color change. It looks horrendous in 2D! Blonde doesn’t suit her. Read the rest of this post →
Last Tuesday, a Winx fan emailed me about a YouTube channel he wants to start called “Winx Club Dissected.” His description: “It is basically just me taking an in-depth look at different topics regarding Winx Club.”
Here’s the pilot episode. I loved it! There’s a little language — just to warn the younger and gentler fans 😛 — but he makes some great points and keeps you laughing.
Check it out for yourself! (If you need closed captioning, click on “English” again. It says it’s on already, but it’s lying.)