The “Winx in America” plot has deepened. The entertainment site Variety and others are reporting that Viacom has bought a stake in Rainbow. Who’s Viacom? The parent company of Nickelodeon. Yeah. They now own part of Rainbow—about 30% of it, meaning Iginio Straffi is still in control. But the article mentions “plans for a Rainbow Group flotation.” Flotation, also called initial public offering (IPO), is when a private company, like Rainbow, starts selling stock shares to the public. The buyers become part owners of the company. (Don’t be impressed. I looked that up. :P)
What does all this mean? I have no idea. It’s all Greek to me. The reason I’m posting it is because I can’t believe how far Mr. Straffi seems to be going to launch not only Winx Club but his company’s image in America. Some of you feared that Nickelodeon would gain too much power, and I definitely think that’s beginning to happen. The Variety article paints it differently, saying this will help Rainbow expand. Let’s hope this is for the best and Mr. Straffi stays in command.